WHENEVER I’m away from home I always try to pick up a local paper. It doesn’t matter where the paper is from – anywhere in the English speaking world does me just fine. I really enjoy reading them right the way through from front to back (and from back to front if the sports news is really interesting!)
As well as reading what the paper has to say for itself I also love to see how the paper looks. I’ve always had an interest in layout and design so this aspect
of the media really fascinates me. My view is that there’s no point in having a brilliant article if no one reads it because of a bad layout. (This latter aspect would be particularly important for any commercial paper, where making a profit is the bottom line for the owners. If no one’s buying the paper – because of its bad layout – then their profits go out of the window.)
Whilst on a recent (and all-too-brief) family holiday in Majorca I came across the Majorca Daily Bulletin (1). Written to an excellent standard – and at 1 Euro for 32 pages – I thought it represented excellent value.
This English language daily is on sale throughout the Balearic Islands – Majorca, Minorca, Ibiza and Formentera. It appears to be part of a much larger Spanish-based media group, Grupo Serra. Other publications in its stable include Ultima Hora (2) and Mallorca Magazin (3).
One thing that immediately struck me about the Majorca Daily Bulletin was its editorial independence. One would think that the safe and logical thing to do for this paper – especially as it’s wholly pitched at the (foreign) English-speaking community – would be to toe the government line. But the Bulletin doesn’t.
The independence of the Bulletin was demonstrated by Editor (Jason Moore) in his Viewpoint article of September 24. This noted that:
“The Madrid government was busy toasting a record August for tourism yesterday with foreign tourists spending billions in Spain last month. But not everybody was celebrating yesterday. Infact, in bars and restaurants across Majorca the champagne was very much on ice. The official figures tell a story; a rise in the number of tourists who spent more money. The big winners were naturally the hoteliers and the losers were the small army of bar and restaurant owners across the country who saw their takings fall because of an increase in all inclusive holidays and the recession.”
I thought that this was a good – and balanced – view. I presume that tourism is the lifeblood of the Balearics and no one would want to ‘rock the boat’ when it came to this subject. However, the Majorca Daily Bulletin saw right through government waffle and pr spin. The paper got to the heart of the matter – the survival of the local economy via small independent shopkeepers and traders. There’s a worrying trend whereby small indigenous shops are squeezed out existence by big business. If it continues, then all we’ll be left with is an ‘identikit’ world. I don’t know about you but when I go away I like to see and experience a bit of local culture – and this includes the shops!
Away from taking the government to task, the paper has a great mixture of home (Majorca) news as well as several pages covering Britain and the World. I’ve a sneaking feeling that Gerry Mulligan’s Crimewatch page is a ‘must read’ for lots of folks. The Balearics appear to attract drug dealers by the score but as Gerry notes, the Guardia Civil are successfully “weeding” out these criminals!
The Bulletin also features several interesting sports pages. I particularly liked its football coverage. With so many people enjoying their holiday in Majorca, it carried reports from England, Spain, Germany, Italy, France and the Netherlands.
However, one of the best sports articles was written by Monro Bryce – Squeaky Bum Time At Son Moix! It reported on Real Mallorca’s game against Mirandes in the Spanish Premier League. This was a great example of a fans point of view. His report was full of passion. There was constructive criticism of the club – a “Jekyll and Hyde outfit” – but a deep love as well.
I loved his acknowledgement of Real Mallorca’s Ultras: “A special mention must go to our Ultras at the North end curve, they sang all game – it would have brought a tear to a glass eye.”
I also really loved his description of watching his local team – “fans squirming in their seats as one’s team’s fortunes wax and wane” – but all that squirming must have paid off as Real Mallorca won!!
(1) http://majorcadailybulletin.com/
(2) http://ultimahora.es/
(3) http://mallorcamagazin.com/
Reviewed by John Field