Posts Tagged Counter Culture Interview

The Quiet Power Behind Whale Fall: A Conversation with Bruna Longo

Bruna Longo

What hits you first about Whale Fall is its emotional clarity. Bruna Longo — the show’s writer, creator, and solo performer — speaks about the piece with a directness that makes its themes feel close to the skin. She’s not dealing in abstractions; she’s tracing grief, memory, and the strange beauty in collapse and renewal with a kind of steady, unforced honesty.

In this conversation, Bruna lays out the ideas driving the work and the experiences that shaped it. There’s no grandstanding, no over‑polish — just a clear sense of why Whale Fall exists and what she hopes it stirs in the audience. It’s a piece built on substance, and her reflections carry that same weight.

You can explore the production further on the Fringe listing.

 

1.              You’ve spoken about creating this piece in the aftermath of your father’s death. When grief becomes the raw material of a performance, does the stage feel like a refuge, a reckoning, or something stranger altogether?

I wasn’t setting out to make a play about my father’s death, or even one inspired by it. I started researching death because I was trying to understand what was happening to me, to face it, to face my grief. I am very, very nerdy. And at some point, it became very clear that my way of moving through life, of dealing with everything, is through theatre. As I say in the play, theatre is my religare, my non-religious form of spirituality. But I always want to make one thing clear: the show isn’t a therapeutic exercise about my mourning process. It’s the result of a genuine curiosity about death and grief that grew out of the research I began to help me navigate that experience. The play isn’t the process itself, it’s what came from it. So more than a refuge or a reckoning, the stage is a place of congregation, a place where we come together to share our humanity. And I think that’s what this process ultimately became for me.

2.              Western societies have a habit of sanitising death — hiding it behind curtains, euphemisms, and professionalised rituals. What convinced you that theatre could reopen that conversation without slipping into sentimentality or spectacle?

I think if we go back to how theatre was born, we already have the answer to that question. It’s a place where humanity gathers to see itself reflected. And theatre is so raw. Even when we try to make it more like film, with special effects or technology, it’s still fundamentally human. That’s what makes it so powerful and, for me, what makes it the perfect place to face our demons and our fears, to talk about them, and to bring them into the light.

3.              The original version of Whale Fall unfolded inside a functioning funeral chapel in São Paulo. How does relocating the work to St Cuthbert’s Church — with its own centuries of burial and memory — change the emotional temperature of the piece?

We perform in a historic chapel in São Paulo that dates back to 1912. So just the fact that the first recorded church on the site where St Cuthbert’s stands today dates from the 12th century is already incredible to me. Brazil was colonized by the Portuguese in 1500, although, of course, Indigenous peoples had been living there for thousands of years before that. But the Indigenous peoples of Brazil had very different cultures from civilizations like the Maya or the Aztec. They didn’t leave behind monumental stone architecture in the same way, so the oldest stone buildings we have are mostly from the Portuguese colonial period. I love history and architecture, and even though I’m certainly not a fan of colonization, whenever I visit historic buildings, I have a deep respect for the lives of the people who occupied those spaces before me. So performing in a place as ancient as St Cuthbert’s certainly adds another layer to the experience. You’re aware that so many people have passed through that space over so many centuries, carrying their own stories, their own joys, and their own grief. I think there’s something very beautiful about adding our story to that long continuum.

4.              You imagine your own death as a way of mourning yourself — an impossible act in life, but a potent one in theatre. What did that imaginative leap reveal to you that ordinary grief could not?

Imagining our own death, and really imagining the decomposition process, is actually a very Buddhist practice. I’m Buddhist, so it was something I always knew was done, but I never thought I’d actually be able to engage with it. I was afraid, as I think most of us are, to bring that image into my mind. This play is very much in the tradition of memento mori, an artistic tradition that goes back to the Middle Ages, where artists depicted death and mortality to remind us that we’re alive. The full idea is memento mori, memento vivere: remember you will die, remember to live. That’s what imagining my own death has helped me do. Imagining my own death reminds me every day that I am very much alive, and it makes me want to be fully alive until the very last microsecond I live.

5.              The show blends autobiography, anthropology, philosophy, and physical theatre. When you’re working across so many registers, how do you keep the ritualistic core of the piece intact?

I always like to go back to the original meaning of things. So, what is a ritual? It’s a set of gestures, words, and formalized actions with symbolic meaning, performed by or in front of a group of people. And when you think about it, theatre is exactly that. Theatre is a ritual. Whale Fall  have different layers to it. The dramaturgy is built from ethnographic and anthropological research, together with some autobiographical elements. Then there’s the language of the performance itself. The physicality draws on traditions of physical theatre and also inspirations from Japanese theatre, although they’re not the kind of references an audience would necessarily recognize while watching the show. And then there’s the staging. The decision to perform inside a chapel wasn’t just an aesthetic choice; it was part of creating a ritual space. The scenes are structured in a very ritualized way. Music plays a fundamental role, as it does in so many ritual traditions. Those are the bricks the piece is made of. So the performance isn’t recreating any specific ritual, but it borrows the grammar of ritual to create a shared experience where we can gather and reflect on mortality together.

6.              You’ve said that death is perhaps the last taboo in Western culture. Do you think audiences are genuinely ready to confront it, or are they still arriving with the same fear and avoidance you’re trying to unpick?

One of my masters, the director Eugenio Barba, once said in a rehearsal that there is no audience. There is only that one person, and then the next person, and the next, and the next. I’ve carried that with me ever since. So I try to meet each audience member wherever they are. I’ve spoken to people after the show who told me it genuinely shifted something for them, that it helped them look at death with a little more tranquility than they had before. And then, about a month ago, I got a DM on Instagram from someone who had seen the show months earlier. They wrote, “I loved the show, but being inside the chapel in the cemetery was a horrible experience for me because I’m terrified of death.” They spent the whole performance feeling anxious, and yet they were still grateful they came. And I think that’s wonderful. If that’s what the show brought up for that person, then that’s what it brought up. I’m not trying to lead people toward one specific conclusion or emotional response. The only thing I hope is that people begin to think about death as part of life, as something worth bringing to the dinner table, into our everyday conversations. Where that reflection takes them is completely beyond my control. There isn’t a right or wrong way to experience the piece.

7.              The São Paulo Showcase is bringing a wave of Brazilian work to Edinburgh this year. What feels distinctly Brazilian about Whale Fall, and what feels universal — something that belongs to anyone who has ever lost someone?

Death is a universal experience. Everybody dies in the end: spoiler alert! But culturally, we relate to death in many different ways. There are a lot of similarities across Western societies, especially in big cities and metropolitan areas, but every culture has its own temperament, its own rituals, and its own emotional relationship with death. Part of the research behind the show was also ethnographic. I became fascinated by the different ways cultures around the world care for their dead and make sense of loss. The performance brings some of those funeral rites into conversation with our own Western, capitalist, highly industrialized experience of death to remind us that the way we approach death isn’t universal, it’s cultural. And once we realize that, we can start asking whether the relationship we’ve built with death is really the one we want. So, of course, the show brings my own perspective: a Brazilian-Italian Latina woman from one of the biggest cities in the world. But underneath all those identities, I’m just another person who’s going to die and going to lose people I love. And that’s the one thing every audience member and I have in common.

8.              You’re performing 18 shows without a break at the Fringe. How do you protect your own emotional and physical boundaries when the work itself asks you to revisit grief night after night?

That’s a fantastic question. People have asked me before how I deal with talking about my grief and my father every week, month after month. But the truth is, it’s not really about my grief, and it’s not really about my father anymore. And that’s very important to me. As I said before, the research began because of my father’s death and my attempt to understand my own experience of mourning. But once I decided to turn that research into a performance, it stopped being about processing my grief and started being about sharing the curiosity that had grown out of it: my curiosity about death, grief, and ritual. During the research and rehearsal process, there were definitely moments when it was difficult to face some emotions. But once the show opened, something shifted. It became about celebrating life. So, for me, it’s actually a very joyful show. I know that sounds contradictory because it’s about death, but I don’t experience it as a sad piece. I don’t feel like I have to protect myself emotionally from performing it. Physically, though, that’s a different story. Eighteen performances in a row is a lot, and I’m no spring chicken anymore. So I’m trying to get as strong as I can before Edinburgh. It’s a demanding show for my voice because I sing throughout it, and it’s demanding on my body, especially my spine. During the run, my plan is to sleep well, eat well, take care of myself… and wait until it’s all over before I start celebrating.

9.              The press in Brazil described the piece as courageous, ritualistic, and among the year’s best. Does that kind of acclaim create pressure, or does it give you permission to push even further into the uncomfortable questions the show raises?

Honestly, I believe in acclaim as much as I believe in bad reviews. I try not to give either of them too much weight because I don’t think it’s particularly helpful or healthy. Of course, reviews and award nominations are fantastic for the business of show business. They help put bums on seats, they give the work credibility, and they make the show more visible, especially at the Fringe, where audiences have thousands of shows to choose from. That’s all incredibly valuable. But for me, as an artist, what really matters is what happens in the room, in that living moment. That’s theatre. Everything else is important, but it isn’t theatre itself.

10.           If an audience member walks out of St Cuthbert’s with one lingering thought — not a neat lesson, but a disturbance they can’t quite shake — what do you hope that thought is?

I want people to leave asking themselves: What kind of relationship do I want to have with death? There’s a Brazilian psychoanalyst, Rubem Alves, who wrote that instead of being something frightening or cruel, death can be a counselor. I love that. We already know we’re going to die: that part isn’t optional. So maybe, instead of trying to forget about death or push it away, we can let that awareness guide the way we choose to live. And that has very practical consequences too. When we allow ourselves to talk about death, we’re much more likely to take ownership of how we want to die. We can leave our wishes behind, have conversations with our loved ones and our doctors, think about palliative care or assisted dying if that is aligned with our values. These are conversations we tend to avoid because they’re uncomfortable, but they’re really conversations about autonomy.

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Sleeves of Shame: Steve Goldman on the Worst Record Covers in the World

Steve Goldman has spent years rescuing the most bizarre, ill‑judged and unintentionally comic LP sleeves from the dustiest corners of vinyl history. His cult exhibition, The Worst Record Covers in the World, has delighted audiences everywhere from galleries to comedy festivals — and in 2026 it arrives at the Edinburgh Fringe. Ahead of the show’s run at Assembly George Square Studios, we caught up with Steve to talk design disasters, accidental folk art, and why these gloriously terrible sleeves still make us laugh. Full details and booking are available via the official Fringe listing.  You can also check out Worst Record Covers Instagram.

 

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  1. The Origin Story — You’ve said the whole thing began with Roadstar Peter Rabbit bought for 10p. Be honest: was that the moment you realised humanity had no aesthetic brakes, or the moment you realised you’d found your life’s work?

When it all began, 40 years ago I was just a whipper snapper and had no idea this would become my life’s work! I bought Peter Rabbit for 10p because it was such an extraordinarily bad cover. Subsequently I lost it. Then the internet came along, I thought “I’ll find it now”, but every time I typed in Peter Rabbit, Beatrix Potter links came up- and I thought I’d never see it again. Then about 10 years ago someone told me to look in discogs.com- so I did, and it came up straight away. It was a bit more expensive this time- £5, plus a fiver to have it shipped from Germany. When it arrived was one of the happiest moments of my life. And that evening I said to my family “do you know what, I think I’ll start collecting crap record covers”…. That’s the moment I realised I’d found a calling 

  1. The Stewart Lee Effect — Stewart Lee claims your collection made him “despair of humanity itself.” Do you take that as a compliment, a warning, or the highest possible endorsement?

When we created The Art of the Bizarre Vinyl Sleeve- the book of the exhibition- Stewart was kind enough to agree to write the foreword. (We actually asked three people- Stewart, Dolly Parton and the German singer King Sized Dick, and Stewart was the only one who bothered to reply)  In Stewart’s foreword he does indeed say that the collection made him despair of humanity itself. He goes on to say that he “began to hate mankind for it’s ineffable and inexcusable shitness, its natural tendency towards ugliness and stupidity…”.  And also that he began to hate me for my role in originating the project, and Simon Robinson, the author of the book. But he comes round, and by the end of the foreword he congratulates me and Simon on “Defining an as yet uncategorised new substrata of folk art”..which is the highest possible endorsement! 

  1. The Line Between Bad and Brilliant — You insist the covers must be unintentionally funny.What’sthe secret ingredient that turns a merely ugly sleeve into a transcendent act of artistic self‑sabotage? 

There’s no one secret ingredient: there’s so many forms of bad. I attach 22 sleeves, each one I think is funny for a different reason….. 

  1. Curatorial Ethics — You avoid anything gory, sexist, racist or hateful. In a world where shock sells, is it harder to find “clean” badness than it is to find offensive badness?

Yes that’s certainly true. There is a lot of offensive badness about. But just take a look at the exhibition and the book and you’ll see there are many rich seams of ‘clean’ badness.  

  1. The Psychology of Failure — When you look at these sleeves, do you see incompetence, innocence, delusion, or something more tender — the human urge to create, even when weprobably shouldn’t?

I see all of those things, but look at the attached sleeves- there’s so much more to love! 

  1. The Fringe Audience —You’veshown this collection everywhere from Halifax to Leicester. What is it about Fringe audiences that makes them howl the loudest? 

Ah, Fringe audiences are very lucky actually- they’re surrounded by a smorgasbord of people trying to make them happy. When we first exhibited in Huddersfield in 2021, we were just beginning to emerge from the Covid pandemic and people really needed a treat. The joy and release people experienced coming together in a room, howling with laughter at the music industry’s incompetence was a real tonic. It’s an absolute buzz to come to the fringe- this is our second year, and first year on George Square-  but I’m also very tickled when the exhibition lights up places that are well and truly off the beaten track like Warrington, Birkenhead and Mansfield, where the full exhibition is this summer. 

  1. The Collector’s High — After 700 sleeves, what still gives you that electric jolt — the “oh God, what is this?” moment that tells you a new horror has earned its place?

There’s one rule- if it makes me laugh, then it’s in. 

  1. Design Crimes — Which design sin offends you the most: the floating disembodied head, the badlycut‑outfigure, the tragic attempt at sex appeal, or the “we’ll fix it in post” optimism that clearly never happened? 

Actually they don’t offend me, they delight me! Yes, you’ve identified 4 themes there, but there’s so much more….. including ones where the design is just inexplicable., 

  1. The Stroke, the Charity, the Mission —You’veturned a personal health crisis into a fundraising mission for Different Strokes. How does it feel to watch people laugh themselves silly while supporting something so serious? 

Actually supporting Different Strokes was an afterthought suggested by my wife! But it’s raised over £3000 so far, and it’s made people realise that strokes aren’t exclusively suffered by the elderly. One in four strokes happen to people of working age, like me. Our needs, and the challenges we face are very different from people who have strokes later in life. We’ve launched Worst Record Covers in the World calendars for 2027 – I’m hoping if those sell well we can do a bit more to help Different Strokes. 

  

  1. The Philosophy of Bad Taste — At what point does bad taste stop being a joke and become a cultural archive — a record of who we were, what we thought looked good, and how magnificently wrong we often were?

At the moment when I thought of exhibiting The Worst Record Covers in the World! 

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